Rams announce new partnership agreement.
Derby County Football Club is pleased to announce an exciting partnership agreement with Showcase Cinema de Lux, Intu, Derby.
The 12-month relationship will see all of the seats in the Smith Partnership Family Area at the iPro Stadium rebranded with a club message to reduce anti-social behaviour.
In addition, Showcase Cinema de Lux’s advertising and branding will appear around the iPro Stadium on matchdays and during the week.
Showcase Cinema de Lux will also engage with Derby supporters through social media activity and a player-related activity, which will take place in early 2015.
Derby County’s Chief Operating Officer John Vicars commented: “We are delighted to have formed a relationship with Showcase Cinemas and we’re very much looking forward to working with them in the next 12 months.
“It is also pleasing that they are strongly supporting our drive to reduce anti-social behaviour at the iPro Stadium, particularly in the Smith Partnership Family Area, and we have been impressed with their desire to work with us.”
Jon Dixon, UK Sales and Marketing Director of Showcase Cinemas, said: “It’s very exciting to commence our partnership with Derby County.
“Like us, the local community is at the heart of everything they do, with families being particularly important. The association with the Family Area within the iPro Stadium fits very well with our desire to offer families the best entertainment experience possible.”
To find out more about Showcase Cinemas, please visit: www.showcasecinemas.co.uk.
