Sky Bet is taking fundraising for the British Heart Foundation (BHF)
to the next level by pledging £1,000 for every goal scored across all
EFL fixtures on Boxing Day.
The BHF and Sky Bet launched their pioneering Every Minute Matters campaign eight months ago, inspiring almost 150,000 people to start learning CPR.
It takes just 15 minutes to start learning CPR using the BHF's RevivR online platform and the campaign is hoping to encourage thousands more on the way to its target of 270,000 people.
The Every Minute Matters campaign is hoping to raise a total of £3 million and has already proved to be a big hit with £839,000 raised so far.
This includes Sky Bet's pledge to donate an incredible £10,000 for every stoppage time goal scored during the 2024/25 season.
Derby County are in action at Pride Park Stadium on Boxing Day when they host West Bromwich Albion in the Sky Bet Championship (5:30pm kick-off).