Derby County are pleased to reaffirm their commitment to supporting the growth of women’s football and tackling gender discrimination and misogyny in the sport by partnering with Her Game Too.
The Her Game Too campaign was launched three years ago by a group of passionate female football fans, and it has since grown to include more than 130 volunteers at clubs throughout the country.
With the aim of championing women in all roles throughout the game, the initiative works to ensure that football grounds are a welcoming and comfortable environment for women to visit and play at, while also coordinating activities and events to promote their values and share positive stories of the achievements of women in football.
Lifelong fan Simran Atwal was selected by Her Game Too as Derby County’s dedicated Ambassador for the campaign in May 2023.
She said: “Derby County has a significant female fanbase and it is so important that everyone feels welcomed and supported in the community. This partnership shows huge commitment to tackling sexism within the sport and is a big step towards making all female fans feel equally valued and appreciated.
“From a personal perspective, as a lifelong Derby County fan, it is incredible to see us collaborate with the campaign I am so passionate about highlighting. It is an honour to represent female Derby County fans, and it means the world that the club has pledged its support of Her Game Too.”
Sophie Roddie, Derby County’s Matchday and Fan Engagement Lead said: “As a club, we’re proud to announce our new partnership with Her Game Too, to help raise awareness and tackle sexism in football, and to further showcase our mission to create a more inclusive and welcoming environment for women and girls at our games.
“We have exciting plans in place for the rest of 2024/25 and beyond where we will continue to promote the fantastic work delivered across Derby County Football Club alongside Her Game Too.”
Liv Ball, an Advocate for Derby County who joined Her Game Too in May 2024, said: "Being a woman who has supported Derby County throughout my whole life and being hugely passionate that all women and girls feel safe and happy at football games, the partnership between my club and Her Game Too coming together really is amazing to see.
“I’m really looking forward to the work myself, Simran and Derby are going to do together over the coming season and going forward to promote the message of Her Game Too.”
You can find out more about the Her Game Too campaign by following their accounts on X, Instagram and Facebook.