Derby County has launched its first-ever official Fan Engagement Plan, a document that details the aims and objectives of the club’s formal fan engagement network.
The plan is structured around three key areas: Keeping You Informed, Community Pride and Collaboration and Fan Events and Initiatives, each of which go into more detail within their own sections in the plan and build on the club’s six core values that together form its ‘We Are Derby’ identity, along with further commitments for the future.
The club was a recipient of the EFL’s Family Excellence Gold Award last season and is striving to maintain those high standards moving forward.
The relationship between the club and its loyal fanbase remains a priority under the ownership of Clowes Developments (UK) Ltd and, since the summer of 2022, the three pillars of stability, integrity and progress have been at uppermost of everything the club does and is built around that philosophy.
The club’s core identity values are:
We are proud of who we are and what we do.
We are positive, passionate and inspired.
We are ambitious and driven.
We are prepared, honest and humble.
We are the heartbeat of our community.
We are the club of opportunity.
We are Derby.
The full 2024/25 Fan Engagement Plan can be found here.
Simon Carnall, Derby County’s Chief Operating Officer, said: “We’re proud to publish our first Fan Engagement Plan. At Derby County, we believe that our fans are at the heart of everything we do and their unwavering support is what drives us to succeed both on and off the pitch.
“Our overarching vision is to create a truly inclusive and interactive fan experience that fosters a strong sense of community and belonging among our supporters. We aim to engage with our supporters in meaningful ways and provide them with unique and memorable experiences that go beyond matchdays.”
He added: “I am confident that by working together with our supporters, we can create a fan engagement strategy that not only meets their expectations but exceeds them.”