Derby County is pleased to announce that following an absence of just over 20 years, PUMA, one of the world’s most recognisable and leading sports brands, is to return as the club’s Official Kit & Training Wear Partner.
Beginning with the 2024/25 season, PUMA will co-design, manufacture, and supply the matchday kit and training wear for Derby County Men’s and Women’s First Teams, Academy and Derby County Community Trust in a multi-faceted long-term arrangement. The agreement will also see PUMA co-design, manufacture and supply multiple ranges of co-branded leisurewear for supporters.
Derby’s 2024/25 Home Kit will be revealed and on sale in June 2024 with more information to be revealed following the conclusion of the current season. The club’s Away Kit, Third Kit and Training Wear will be revealed and on sale in the lead-up to the new campaign.
PUMA enjoyed a positive relationship with the club during a key period in its history between 1995 and 2001, during which time Derby secured promotion to the top-flight and transitioned from the Baseball Ground to Pride Park Stadium.
Derby County’s Chief Executive Officer, Stephen Pearce, said: “We are really excited to once again be partnering with PUMA.
“PUMA is an instantly recognisable and hugely successful global sports brand who, in tandem with our online and instore retail partner, Fanatics, will provide a wide range of quality and innovative products and, importantly, bespoke kits specifically and thoughtfully designed for our players and supporters.
“PUMA has an enviable and thoroughly deserved reputation of working at the cutting edge of sports and leisure apparel and is one of football’s best-known brands. Its name and image already adorn some of the iconic kits worn by popular Derby County former players including Igor Stimac, Stefano Eranio, Dean Sturridge, Francesco Baiano, Jacob Laursen and Mart Poom, to name just a few.
“And the legendary goal scored by Paulo Wanchope against Manchester United at Old Trafford on his debut for the club back in 1997 came in a PUMA kit - as did the stunning promotion season under the late Jim Smith in 1996.”
PUMA’s current portfolio includes Premier League and European champions Manchester City, as well as German side Borussia Dortmund and Italian giants AC Milan, and are also the Official Match Ball Supplier of the EFL.
PUMA’s, Professional Football Account Manager, Jamie Oakes said: “We are delighted for PUMA to be returning to Derby County as their Official Kit and Training Wear partner.
‘’This club holds a very special place within the PUMA family. This is one of the most iconic and remembered UK partnerships for the brand, so we are extremely proud to be returning to the Rams to create more history with some fantastic and disruptive products.
“We are lucky to be synonymous with some of the most iconic jerseys worn by some legends at a great time for the club, now on this next step we look to engage and energise the Derby faithful by producing some amazing products that play a small part in what is going to be an amazing upwards journey for the club.”
Find out more about PUMA by visiting uk.puma.com.