Augmented reality will be coming to The Ram this weekend after Derby County teamed up with official programme suppliers, Ignition Sports Media, to bring the club’s official publication, quite literally, to life!
All you have to do is download the Layar Mobile App and start scanning the pages to unlock the various bits of digital content that will come with your matchday programme moving forward over the 2017/18 season.
This weekend’s Sky Bet Championship game against Birmingham City will be the first time the club has rolled out the initiative in the club’s award-winning matchday programme, which retails at just £3
Supporters will be able to scan Gary Rowett’s official notes, the Hull City match gallery and the squad page to view other pieces of content – the latter half an hour before kick-off to view the official match team sheet.
Future editions will include more unlockable content – all for free – simply by scanning pages using the Layar Mobile App from the Apple Store or Google Play Store.
On top of that, here’s what else you can expect from our #DCFCvBCFC edition of The Ram…
Manager’s Notes: Gary Rowett’s pens his official programme notes to discuss the club’s contrasting away and home form as well as the recent signing of Joe Ledley.
From The Dressing Room: Captain Richard Keogh spoke with the club’s official matchday programme to review a tough week of double sessions on the training field and the challenge for the week ahead.
Match Action: Look back on the best of the images from the Rams’ last three outings, including that thumping 5-0 win over Hull City last time out at Pride Park Stadium.
An In-Depth Chat With: Matej Vydra sat down with The Ram for an exclusive chat about growing up in Czech Republic, training with Alexis Sanchez, winning promotion with Watford and why this season is a big one for him in a Derby shirt.
Opposition Guide: Want to know more about Saturday’s opponents? We have got you covered with our in-depth opposition section.
Inside Track: We spoke with Brian Dick from the Birmingham Mail to get a deeper insight into the Blues and what we can expect from them.
First & Last: A brand new feature for the 2017/18 season, David Nugent undertook our quick quiz to discuss his football and personal firsts and lasts.
20 Years At Pride Park: In the fourth part of our series looking back on Derby County’s 20 years at Pride Park, Colin Gibson heads back in time to review the 1997/98 season highlights as the Rams seamlessly settled into life at their new home.
50 Years On From Clough: Anton Rippon and Andy Ellis, affectionately, remember the fond memories the Rams enjoyed under Brian Clough and Peter Taylor – both in pictures and memorabilia.
Academy Focus: Want the latest news coming out of the Under-23s and Under-18s camp? We have got you covered as the Rams were narrowly beaten by the reigning Premier League 2 champions on Monday, whilst Fuseine Rashid spoke to us about the honour of captaining the club’s Under-18s.
The Talk From The Press Bench: Owen Bradley pens his second column of the season to discuss the relevance of the Chicago Cubs and their story to become World Series champions.
The Final Word: After signing for the club on Wednesday evening, Joe Ledley told us he is looking forward to putting a hard summer behind him and to be back out on the pitch as a Ram.
Written and designed in-house, in partnership with Ignition Sports media, The Ram, our award-winning official programme, really is the essential matchday purchase.
Be sure to buy your copy from all around the ground ahead of kick-off.
Alternatively, Ignition Sports Media offer a subscription service to ensure you receive every copy of your programme delivered directly to your door.
Click here for further details now!